1C | Content Marketing Leader (>3yrs exp)

Hanoi

Full-time

29/07 — 12/08/2025

Job Description

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STEP 1:
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Content Marketing Leader

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STEP 2:
Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.
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What will you do?

  • Plan and Manage Multi-Channel Content:Develop and manage all content across communication platforms (Social media, website, blog, email marketing, brand material, and sales kit) to attract and retain users;
  • Develop and manage all content across communication platforms (Social media, website, blog, email marketing, brand material, and sales kit) to attract and retain users;
  • Develop Brand Content Strategy:Build a long-term content direction strategy with a strong, creative, and outstanding brand image;Collaborate with relevant departments to ensure consistency in messaging and branding image.
  • Build a long-term content direction strategy with a strong, creative, and outstanding brand image;
  • Collaborate with relevant departments to ensure consistency in messaging and branding image.
  • Develop creative content for Major Communication Campaigns - Marketing campaigns: From brand initiatives to product promotions, aiming to drive user growth and revenue;
  • Collaborate with Internal teams and External Partners:Work with internal teams (design, product) and external partners to complete POSM, multi-channel marketing campaigns, and affiliate campaigns to increase traffic and raise product awareness among users;
  • Work with internal teams (design, product) and external partners to complete POSM, multi-channel marketing campaigns, and affiliate campaigns to increase traffic and raise product awareness among users;
  • Provide training and guidance to Content executives to ensure the  team personnel’s skills and framework;
  • Monitor and Evaluate Content Performance:Collaborate with the Marketing team to assess the effectiveness of content, internal communication campaigns, and marketing strategies based on daily and weekly KPIs;Analyze data to uncover critical insights to improve content quality and communication.
  • Collaborate with the Marketing team to assess the effectiveness of content, internal communication campaigns, and marketing strategies based on daily and weekly KPIs;
  • Analyze data to uncover critical insights to improve content quality and communication.
  • Optimize SEO Content and Digital Marketing Content: Work with the SEO team and contributors to create SEO content strategies, enhancing search engine visibility to attract quality traffic to the company’s online channels.
  • Work with the SEO team and contributors to create SEO content strategies, enhancing search engine visibility to attract quality traffic to the company’s online channels.

What are we looking for?

  • At least 03 years of experience in Content Marketing, with the ability to develop creative content and manage content across multiple platforms; B2B experience is a strong advantage;
  • Excellent writing and creative content skills, particularly in brand-building campaigns and SEO content;
  • Strong organizational and internal information management skills;
  • Good communication, debate, and teamwork skills;
  • Data analysis skills and the ability to make data-driven decisions to improve content and communication strategies;
  • Bachelor’s degree in Marketing, Communications, or related fields;

What we offer:

 A Culture of Innovation:

Step into a workplace where creativity and forward-thinking are truly valued. Here’s what you can expect:

  • Competitive, performance-based salary packages;
  • A vibrant, international, and professional work environment;
  • Modern, eco-friendly office space located in Times City Complex;
  • Comfortable workspace with a 40-hour workweek;
  • Full participation in social insurance policies based on contractual salary;
  • Celebrate Vietnamese holidays, join annual trips, and connect through engaging team events and diverse internal activities; Unlock your potential through expert-led courses in professional knowledge, skill development, and English language training.

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