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CHULA Fashion House is a premium fashion brand with a 22-year history in Vietnam, recognised as a social enterprise and boasting a highly loyal customer base worldwide. It combines high-quality handcrafted garments with a very strong brand identity, built around art, culture and its social mission (“wearable art, wearable happiness”). Following a process of professionalisation within the company, we are looking to recruit an experienced professional to coordinate the brand’s marketing strategy as it enters its next stage of growth.

In this role as the Marketing Coordinator of CHULA Fashion House, you will develop and implement the marketing strategy, and coordinate marketing activities across channels, contributing to brand growth and commercial objectives. Working closely with the CEO and Founder, you will take increasing ownership of the marketing function, with the opportunity to grow into a Marketing Manager position and build and lead a marketing team.

If you are an experienced marketing professional with strong organizational and analytical skills, are a creative thinker, and have the ability to turn insights into effective marketing actions, this is a timely opportunity to lead the change to take CHULA into its next stage while growing alongside the company.

Scope of work:

In close collaboration with our CEO and Founder, you will:

- Campaigning: Implement marketing initiatives and social media campaigns to drive brand visibility, capability awareness, build trust and create relevance and engagement in target audiences. Generate leads.

- Pricing and product analysis: Study the product portfolio, rationalize and define with the CEO the best price strategy for each sales channel.

- Content creation: Manage content creation, distribution & community engagement. Draft, edit, design, post, manage content & engagement across multiple social media channels.

- BD enablement: Support Sales Strategy by creating relevant materials for client presentations, pitching and business development.

- Online channels: Develop and implement the strategy across CHULA’s website, email marketing, social media, ads and other relevant digital channels, with the objective of increasing traffic, conversion, sales and customer retention.

- Retail - Hanoi flagship: Position the Hanoi flagship store as the heart of the CHULA experience and a key shopping destination.

- Events: Propose and coordinate events as part of CHULA’s marketing strategy.

- Communication and PR: Identify and develop relevant PR and communication opportunities to increase CHULA’s brand awareness, reputation or leads. Build and maintain relationships with relevant Vietnamese media, editors and influencers.

- Insights & Research: Continuously screen and analyze Chula’s solutions, capabilities and client operations to identify relevant trends, strengths and unique selling points that can inform content, storytelling and marketing initiatives.

- Monitoring & reporting: Measure campaign and social media KPIs, develop reporting and initiate optimizations and recommendations for improvements.

- Team management: Build and manage the marketing team progressively developing its structure and capabilities in line with the marketing strategy and available resources, in close collaboration with the CEO and Founder.

Required profile & experience:

• 5 to 7 years of experience in marketing, including experience in a B2C environment.
• BS/BA degree in Marketing or relevant field.
• Strong background in online and digital marketing, with hands-on knowledge of tools and platforms, including social media, email marketing, website management, digital advertising and analytics.
• Analytical and creative mindset, with the ability to combine data-driven marketing with creativity, visual thinking and compelling storytelling in a fashion creative environment.
• Good visual and graphic skills, with practical knowledge of relevant design, content creation and marketing tools. Familiarity with AI tools for marketing and content creation is a plus.
• Fluent English. Vietnamese and Spanish are a plus.

Preferred experience:

• Industry experience in fashion, lifestyle and/or social-impact companies.
• Familiarity with AI-driven ad targeting and performance optimization.
• Excellent writing skills.
• Strong organization and self-management skills, with the ability to juggle multiple priorities while maintaining attention to detail.
• Excellent listening and communication skills with strong ability to build and maintain relationships.
• Ability to produce high-quality work in a fast-paced, deadline-driven team environment.
• Established contacts with local media partners, editors and influencers.

Salary: 20 million VND/month + an annual bonus based on measurable performance + a three-year bonus based on measurable impact on the company’s growth.