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Job Description:

1.Innovation:

• Support in develop innovation idea & concept, sales plan.
• Support in Gate document preparation, including P&L alignment.
• Support in formulation, packaging development
• Research: co-work & assist Insight for all related research projects, from Product/ Consumer/ Market research.
• Lead packaging design. This require working closely with internal (QC, GP, Production, Supply & Demand team) to deliver on time in full: product registration, product trial, transition plan, co-work with supplier (film/ material) for color proof/ sample test/ standard sample approval.
• Key coordinator to work closely with cross function & external stakeholders like supplier, Coman to ensure production readiness.
• Support in deploying launching plan (including launching event, sales support activities (sampling, tools of trade…), communication).
• Monitoring & tracking performance.

2.Strategic Initiatives:

• Assist Marketing Manager to build the marketing strategy for total Beyond PC category.
• Assist Marketing Manager to develop annual marketing plan and initiative calendar.
• Provide support and inputs for Marketing Manager to develop Strategic Business Plan (SBP), Acceleration Plan.
• Assist Marketing Manager to deliver core product competitiveness for Poca EP: from product quality to packaging design/quality.
• Understands and uses the key levers to drive Poca EP/ Poca Rice Cracker penetration.
• Develop bottom-up AOP budget and manage allocated budget for total Beyond PC category.
• Future portfolio: coordinate with SPARK team as well as support Marketing Manager to drive launching plan for future portfolio: Konjac, Premium Nuts & Seeds…

3.Business Operation & Financial Management:

• Manage & control overall PC A&M budget.
• Work closely with Marketing Director, Marketing Manager, A&M team, and relevant cross functions to allocate & monitor A&M budget.
• P2P process: lead & ensure all projects/task comply with process.
• All other monthly/quarterly reporting: Own monthly share analysis.
• Deploy pricing strategy: Upgram/ Degram.
• GCS.

4.Activation & Sampling:

• Lead full agenda of Poca EP, Rice Cracker activation & sampling: planning, managing agency, working with Supply/ Sales to ensure smooth opereation
• Champion of Consumer complain process of whole company: managing hotline agency & internal consumer complain process.

5.Monitor market/ Consumers:

• Tracks and continuously improves performance of initiatives.
• Examine brand market data (Retail Audit, Brand Health Tracking & other ad-hoc studies) to understand brand’s issues/ opportunities & propose action plans.
• Conduct market/ consumer visit to obtain feedbacks.
• Monitors competitor activity and growth opportunities.
• Improves implementation to increase performance and competitiveness.

Job Qualifications:

• University graduation in marketing, economics or related fields
• At least 2 years of relevant working experiences, preferable in FMCG
• Ability to work with both statistics and creativity.
• Have good understanding of marketing brand & digital knowledge (especially Facebook/YouTube/TikTok/Instagram)
• Good interpersonal, logical & analytical thinking, communication, presentation, and problem-solving skills
• Proactive, responsibility, flexible, open-minded, result-oriented, hard-working, passion for growth, eager to learn.
• Good at English and literate in Microsoft Office.