Job Description
To apply for this job, you need to complete both steps below:
STEP 1:
Please click the link to submit your application directly to the company:
https://www.linkedin.com/jobs/view/4326733619
Your application will only be received by Recruiter if submitted via above link.
STEP 2:
Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.
Filling out this form alone does not count as applying. Kindly remind this form is not part of the company’s application process. It only helps Careers, Alumni, Industry and Development (CAID) Department discover more opportunities and follow up in case of system issues.
About the job
As we expand our Demand Gen team, we’re looking for a Marketing Campaign Collaborator who’s passionate about B2B Infrastructure, SaaS, or tech, and excited to help build high-impact campaigns that drive real pipeline for the business.This role is ideal for someone early in their marketing career who wants hands-on exposure to end-to-end campaign execution and a clear understanding of how campaigns contribute to the funnel, pipeline, and overall growth.
Campaign execution & coordination
- Coordinate with Digital Marketing, Creative, , and other cross-functional teams to execute multi-channel campaigns across email, landing pages, paid ads, webinars, etc.
- Manage campaign assets and ensure smooth cross-functional collaboration
- Prepare and maintain campaign briefs and checklists
- Performance tracking & optimization
- Monitor weekly funnel metrics and surface key signals early
- Maintain campaign tracking sheets, UTM links, and reporting dashboards
- Identify quick wins for optimization (subject lines, CTA, segmentation, narrative tweaks)
- Support post-campaign retros with insights and learnings
Requirements:
1. Must-have
- Bachelor’s degree in Business, Marketing, Commerce or a related field
- 1–2 years of experience in demand gen, content, campaign, or growth marketing — ideally in B2B Infrastructure, SaaS, or tech
- Basic understanding of marketing funnels, personas, and buyer journeys
- Hands-on experience with marketing tools such as Zoho, GA4, Mailchimp, or similar platforms
- Strong attention to detail and a creative, user-focused mindset
- Proactive communicator with a strong willingness to learn, adapt, and collaborate
2. Nice-to-have
- Understands how channels connect and contribute to a unified campaign flow
- Can articulate why a segment, message angle, or persona is chosen — not just execute tasks
- Comfortable reading basic funnel and performance metrics (CTR, CVR, CPL, CPM, MQL quality, drop-off rates)
- Able to identify simple trends or anomalies and propose hypotheses for optimization
- Familiar with analytics tools such as Looker Studio, GA4, HubSpot reporting, or similar dashboards
