Position Title: Game Plan Executive

Function: Trade Marketing

Sub-function: Game Plan (Trade Campaign Activation)

Key contacts: Internal: Trade Marketing, Marketing, Revenue Management, Sales Team. External: Activation Agencies, Operations Partners

A. PURPOSE OF POSITION

Game Plan Executive will be responsible for supporting and coordinating below‑the‑line activities, including consumer promotions and trade activations, on a campaign basis across On‑Trade and Off‑Trade channels in Vietnam.

B. KEY RESPONSIBILITIES

Communication Materials & Key Visuals

• Work in collaboration with the Brand team to adjust or develop communication materials and key visuals, ensuring all executions align with marketing strategies and brand guidelines.
• Ensure all executions follow brand guidelines and align with the overall marketing plan.

Activation Concept & Execution Support

• Assist in developing activation concepts and detailed execution plans for trade visibility, consumer promotions and In-store/ OOH activations, following Above-the-line Marketing campaign.

Agency & Vendor Coordination

• Assist in developing below-the-line proposals
• Produce POSM, gifts, and activation materials
• Support delivery of materials to regions
• Ensure POSM setup and activation programs at point of sales align with the overall marketing plan
• Work with digital partners to run O2O promotional programs.

Cross-Functional Coordination

• Collaborate with the Regional Trade Marketing team to assist in timely market deployment of activities and uphold execution standards across different channels.
• Follow and maintain implementation standards across different channels.
• Follow up with payment process and related administrative tasks.

Tracking & Reporting

• Compile weekly and monthly progress updates and assist in preparing campaign performance reports.
• Consolidate campaign performance data for reporting.

C. KEY REQUIREMENTS

• Education: Bachelor of Business/Marketing/Communication or related fields.
• Industry Experiences: Experiences in Sales, Marketing, Trade Marketing are preferred.
• Position Experiences: At least 1 year experience, open for candidates experience in activation agencies
• Language: Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Computer: Skillful in computer software: Excel, Words, Powerpoint etc.

Knowledge/ Skills:

• Be creative with event ideas and planning. Be practical and detailed-oriented in implementation. Be proactive and willing to learn.
• Good project management and problem-solving skills.
• Embrace ownership, dream big and resilience culture.
• Ability to manage cross-functional and agency teams.