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ROLE PURPOSE:

Support the expansion of KFC’s Big Order (B2B) channel across key customer segments including School, Corporate, and other strategic segments. This is a hands-on, execution-focused sales role: it requires strong negotiation, persuasion, and direct-selling skills to actively engage and close deals with customers, in addition to support administrative/back-office profile. The Executive works closely with the Corporate Sales Manager and the Operations (Ops) team to grow the channel and ensure excellent execution at store level.

KEY RESPONSIBILITIES:

1.      Sales & Business Development

• Directly negotiate, sell, and close Big Order deals with both new and existing corporate customers.
• Actively hunt and develop new key accounts and grow/expand existing regular accounts together with Corporate Sales Manager and Ops team.
• Build strong, long-term relationships with decision-makers to drive renewals, upselling, and referrals.

2.      Sales Enablement & Support Ops team

• Build sales tools, trading terms, and a self-service framework/playbook so the Ops team and store network can run standard Big Order sales activities independently.
• Roll out seasonal/on-top promotion programs and always-on incentive schemes; support store and Ops teams in execution.
• Collaborate closely with other Omni Channel teams - Ecommerce, CRM, Partnership, and Customer Experience - to align Big Order initiatives with overall Omni Channel programs.

3.      Sales Operations & Coordination

• Coordinate day-to-day Big Order fulfillment (quotation, confirmation, delivery, payment) with the Ops team and store network.
• Support the Manager in preparing the monthly commercial plan, helping decide which promotional scheme to run each month across the store system.
• Handle ad-hoc requests and customized orders, coordinating with relevant internal departments to fulfill customer needs.

4.      Reporting & Market Intelligence

• Maintain accurate and up-to-date customer and order data in CRM system.
• Collect market feedback and competitor information and share timely input to help enhance the Customer Service (CS) program.
• Prepare weekly and monthly Big Order sales tracking and meeting reports.

· Other Responsibilities: Perform other duties and responsibilities as assigned by the Line Manager.

KEY REQUIREMENTS:

·        Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent practical experience).

·        1 - 3 years of experience in Sales, Business Development, Key Account Management, Customer Service, or related functions.

·        Experience in F&B, Retail, FMCG, Education, or Service Industry is an advantage.

·        Strong negotiation, persuasion, and direct-selling skills; comfortable proactively engaging customers to close deals.

·        Good communication and coordination skills; comfortable working cross-functionally with internal departments.

·        Proficient in English (spoken and written).

·        Proficient in Excel; familiarity with CRM/reporting tools is an advantage.

• Detail-oriented and well-organized, able to multitask and meet deadlines under pressure