Job Description
To apply for this job, you need to complete both steps below:
STEP 1:
Please click the link to submit your application directly to the company:
MARKETING INTERN - MAYBELLINE NEW YORK | L'Oréal Careers
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STEP 2:
Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.
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Job Summary:
The Brand/Product Marketing Intern will support the Maybelline Brand/Product team in executing marketing strategies and initiatives. This role offers a unique opportunity to gain hands-on experience in a dynamic and fast-paced environment within the beauty & makeup industry. The intern will contribute to various projects, including market research, competitive analysis, and brand communication including social media engagement, content creation, and activation.
Key Responsibilities:
- Market Research & Analysis: collect, monitor and analyze consumer trend, market and brand performance to identify opportunities and propose marketing approaches to maximize product/campaign performance. Continuously assess, evaluate activities effectiveness, and propose corrective adjustment if necessary.
- Brand communication: assist Brand/Product team in working with internal and external stakeholders to develop all elements of TTL marketing mix (social media & digital, communication assets, activation) to strengthen brand equity and ensure alignment with brand/product positioning per guideline and strategies
- Project Management: deliver campaign/new launch plan successfully with high quality and in-time implementation
- Administrative support
Qualifications:
- Currently pursuing a Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field
- Strong interest in the beauty industry and brand marketing
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Experience with social media platforms (Instagram, Facebook, TikTok, etc.) is a plus
