To apply for this job, you need to complete both steps below:
STEP 1:
Please click the link to submit your application directly to the company: 

https://www.linkedin.com/jobs/view/4389889941/

Your application will only be received by Recruiter if submitted via above link. 

STEP 2:
Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.

Filling out this form alone does not count as applying. Kindly remind this form is not part of the company’s application process. It only helps Careers, Alumni, Industry and Development (CAID) Department discover more opportunities and follow up in case of system issues.

Role Description

A. CRO (Conversion Rate Optimization) – Main Focus 

• Analyze user behavior using tools (GA4, heatmaps, session recordings…)
• Identify drop-off points across the funnel (landing page → add to cart → checkout)
• Propose hypotheses and ideas to improve conversion rates
• Support A/B testing (landing pages, UI/UX, messaging, offers…)
• Work with product/design teams to implement optimization ideas
• Monitor experiment performance and extract actionable insights
• Build reports and dashboards to track conversion metrics

B. Digital Marketing Execution 

• Assist in setting up and monitoring paid campaigns (Facebook Ads, Google Ads…)
• Support campaign optimization (targeting, creatives, bidding…)
• Track and analyze performance metrics (CPC, CTR, CPA, ROAS)
• Ensure proper tracking setup (events, pixels, tagging…)
• Provide insights from campaign data to improve conversion 

 C. Social Content (Content for Conversion) 

• Support planning and producing social content (Facebook, TikTok, Instagram…)
• Write captions, hooks, and short scripts with a focus on conversion
• Collaborate with designers/video editors for content production
• Analyze content performance (engagement, CTR, conversion)
• Research trends and competitors to generate new content ideas 

Qualifications

• Final-year student or fresh graduate in Marketing, Business, Data, or related fields 
• Strong interest in CRO / e-Commerce / Growth
• Basic understanding of funnel metrics (conversion rate, CTR, CPA…)
• Analytical mindset, comfortable working with data
• Good writing skills (Vietnamese required, English is a plus)
• Proactive, detail-oriented, and eager to learn
• Familiar with GA4, Google Tag Manager, Hotjar, or similar tools
• Experience with Facebook Ads / Google Ads
• Basic knowledge of UX/UI or customer journey
• Experience creating TikTok/Reels content 

Address: 189 Duong Ba Trac, Chanh Hung Ward, District 8, HCMC

Working hour: Mon - Fri (09:00 AM - 06:00 PM)

Allowance: 2.200.000 VND/month + parking allowance