VINAMILK | Senior Brand Advocacy & Content Specialist (>3yrs exp)

HCMC

Full-time

25/03 — 04/04/2026

Job Description

To apply for this job, you need to complete both steps below:

STEP 1:

Please click the link to submit your application directly to the company: 

Careers

Your application will only be received by Recruiter if submitted via above link. 


STEP 2:

Kindly scroll to the bottom of this page and complete the short VinUni Tracking Form.

Filling out this form alone does not count as applying. Kindly remind this form is not part of the company’s application process. It only helps Careers, Alumni, Industry and Development (CAID) Department discover more opportunities and follow up in case of system issues.

Key Responsibilities:

Execution & Coordination

  • Execute digital and advocacy initiatives aligned with brand objectives
  • Support implementation of advocacy initiatives and partnership activities
  • Coordinate with agencies to deliver integrated influencer, content, and community programs
  • Ensure consistency across channels and touchpoints
  • Coordinate timelines, deliverables, and internal approvals. Ensure smooth day-to-day execution across projects

Content Amplification Support

  • Identify high-performing content and support amplification activities
  • Assist with tracking paid promotion performance

Owned Channel Support

  • Assist with content & visual publishing across social owned channels
  • Monitor comments, feedback, and engagement trends
  • Escalate potential risks or issues to the team

Community & Partnership Support

  • Coordinate with community groups, partners, and agencies
  • Support relationship management and activity tracking
  • Monitoring; Performance tracking & Optimization
  • Track campaign KPIs and analyze performance to identify optimization opportunities
  • Provide regular performance updates and actionable insights
  • Support documentation of learnings and best practices

Corporate Communication Support

  • Assist in PR and corporate communication tasks
  • Prepare materials and coordination support for campaigns

Trend Monitoring & Improvement

  • Monitor market and platform trends related to advocacy, social commerce, and community engagement
  • Recommend improvements to enhance campaign effectiveness and agility

Crisis Monitoring & Support

  • Monitor social and media landscape for potential risks
  • Escalate issues based on predefined protocols
  • Support preparation of updates, reports, and documentation
  • Assist in execution of response activities when required

Basic Qualifications

  • Bachelor’s degree in communications, Marketing, or related field
  • 3 years of experience in communications, content, or social roles
  • Strong coordination and organizational skills
  • Detail-oriented with strong execution mindset
  • Good communication skills in English
  • Proven Experience Requirement:
  • Experience contributing to campaigns or projects with clear deliverables
  • Ability to document results and support development of campaign case studies

Application form

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