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Job Responsibilities

• Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
• Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
• Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
• Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
• People development: mentor and coach to develop team members.

Job Responsibilities - Continued

Skills

• Business English
• MS Office
• Design Tools

Functional Competencies

• Brand Positioning & Equity
• Brand communication
• Product Innovation
• Route-to-market Strategy
• Market Analysis

Masan's Core Competencies

• Consumer Centricity
• Innovation
• Ownership
• Passion for winning
• Purposeful Leadership

Masan's Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven

Education

• Bachelors in Other relevant fields
• Masters in Marketing or Other relevant fields