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The Business Innovation Executive is responsible for driving project sales and expanding LG’s Home Appliances Solution business across Vietnam. This role focuses on residential, hospitality, commercial, and developer projects while achieving sales, profitability, and market share targets in alignment with LG Vietnam’s business strategy.

Responsibilities:

1. Business Strategy & Innovation

• Develop and execute B2B sales strategies to achieve annual sales, profit, and market share targets.
• Drive project business by identifying and securing opportunities with developers, contractors, consultants, architects, interior designers, hospitality groups, and corporate customers.
• Expand and manage B2B sales channels including distributors, kitchen studios, project dealers, system integrators, and strategic partners.

2. Portfolio & Category Management

• Oversee end-to-end category performance across multiple product lines, ensuring alignment with company growth targets.
• Develop category strategies, pricing frameworks, and product positioning tailored for SMB and B2B2C channels.
• Collaborate with product, marketing, and sales teams to optimize product lifecycle and portfolio mix.

3. Channel Development (SMB & B2B2C)

• Expand and manage SMB partnerships and B2B2C ecosystems, including distributors, dealers, and platform partners.
• Design scalable channel strategies to improve market penetration and customer reach.
• Build win-win partnership models to accelerate sales growth and customer acquisition.

4. Commercial Performance & Operations

• Drive revenue growth, profitability, and operational efficiency across all categories.
• Monitor sales performance, KPIs, and business metrics; provide actionable insights and improvement plans.
• Ensure effective execution of promotions, pricing strategies, and go-to-market plans

5. Cross-functional Leadership

• Work closely with internal teams including Sales, Marketing, SCM, Finance, and Legal to ensure seamless execution of business initiatives.
• Lead cross-functional projects and manage stakeholders to deliver innovation and business impact.
• Along with regional and global strategies with local market execution.

Requirements:

• Bachelor’s degree.
• Minimum over 3 years of B2B sales experience in Home Appliances, Kitchen Appliances, Building Materials, or other project-based industries. Faucet Company work Experienced candidates preferred.
• Strong network with developers, architects, consultants, contractors, interior designers, hospitality groups, and corporate clients.
• Proven track record of achieving sales targets and managing large-scale project sales.
• Strong business development, negotiation, presentation, and relationship management skills.
• Strategic thinking with strong analytical and problem-solving abilities.
• Good command of English in both written and spoken communication.
• Willingness to travel domestically and internationally for business needs.