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This role exists to drive user awareness, adoption, and engagement on Tab Me by translating user insights and behavioral data into effective product marketing initiatives and measurable growth opportunities.

Working at the intersection of Product Marketing, Data & Insights, and Product Development, the Associate will collaborate with cross-functional teams to improve product performance through go-to-market execution, experimentation, and continuous optimization.

What will you do:

• Product Marketing & Go-to-Market: Develop and execute GTM plans for TabMe features, defining target audiences, value propositions, messaging, placements, and communication channels to drive product awareness and adoption.
• Performance & Funnel Analysis: Monitor product metrics, including traffic, CTR, activation, feature adoption, retention, and re-engagement. Analyze funnels, cohorts, and user segments to identify performance gaps and growth opportunities.
• Data Interpretation & Insight Generation: Investigate performance changes, identify underlying patterns and potential causes, and translate quantitative findings into actionable recommendations for Product and Marketing teams.
• Experimentation & Optimization: Design and execute A/B tests across messaging, entry points, incentives, and user experiences. Define hypotheses, success metrics, and guardrails to support data-driven decisions.
• User Research & Insights: Combine behavioral data with surveys, user feedback, and market research to understand engagement drivers and barriers, translating findings into product and marketing improvements.
• Campaign Execution & Cross-functional Collaboration: Coordinate with Product, Design, Data Analytics, CRM/Marketing, and Business Units to launch engagement initiatives, evaluate results, and optimize performance.
• Initiative Ownership: Take ownership of a defined marketing initiative, user segment, or experiment stream under the Product Lead's guidance, with accountability for measurable outcomes.

What will you need:

Education & Experience

• Bachelor's degree in Marketing, Business, Economics, Business Analytics, Data Analytics, or a related field.
• At least 1 year of professional working, preferably in Product Marketing, Growth, CRM, Data Analytics, or related digital product roles.

Knowledge & Skills

• Data Analysis & Interpretation: Strong analytical skills with the ability to interpret dashboards, identify patterns and anomalies, investigate metric changes, and translate data into actionable insights.
• Quantitative & Critical Thinking: Comfortable analyzing funnels, cohorts, segmentation, and product metrics, with an understanding of correlation versus causation and potential data limitations.
• Product Marketing & Experimentation: Understanding of user segmentation, positioning, GTM execution, and hypothesis-driven experimentation.
• Communication & Collaboration: Ability to communicate complex findings clearly and work effectively across technical and non-technical teams.
• Product Development Mindset: Willingness to learn product development processes, requirements, and experimentation methodologies to collaborate effectively with Product teams.

Working Style & Mindset

• Curious, proactive, detail-oriented, and comfortable challenging assumptions with data.
• Demonstrates ownership and adaptability while managing multiple initiatives.

Nice to Have

• Proficiency in SQL, Excel/Google Sheets, or BI tools.
• Experience with A/B testing, experiment design, or basic statistics.
• Experience in fintech, consumer technology, e-commerce, or B2C products.
• Familiarity with AI tools for research, analysis, and marketing productivity.