Job Description
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About the job
About Decision Lab
Decision Lab is Vietnam’s leading insights-driven consulting firm. We help brands, investors, and institutions navigate a rapidly evolving market through data, research, and strategic analysis.
As our reports, indexes, podcasts, and thought-leadership products grow, we’re building a stronger commercial engine behind the scenes, the systems that turn interest into partnerships.
To support this next phase, we are hiring a CRM & Sales Support Internto help professionalise our CRM, inbound funnels, and sales support infrastructure.
The role
The CRM & Sales Support Internsupports the systems and processes that connect Think Forward’s insights and thought leadership to commercial outcomes.
This role is for someone who likes structure, systems, and seeing how growth happens.
As a CRM & Sales Support Intern, you’ll work on the tools and funnels that connect Decision Lab’s insights to real clients, from CRM and marketing automation, to inbound content, to sales materials that get used such as case studies, proposals, and pitch decks.
This is not a cold-calling role but about making sales more systematic, credible and scalable.
Reports to: Practice Director
What you will do
1. CRM management & marketing automation
- Manage and maintain HubSpot CRM, ensuring data accuracy, consistency, and structure
- Support marketing automation workflows, including newsletters, email journeys, and lead nurturing.
- Assist with pipeline tracking and sales reporting.
2. SEO & website analytics
- Support optimisation of website content for SEO and discoverability
- Monitor website traffic, engagement, and conversion metrics
- Assist in analysing performance and identifying improvement opportunities.
3. Inbound funnel management
- Support inbound channels including newsletters, gated reports, and podcasts
- Track sign-ups, downloads, leads, and engagement across channels
- Help improve funnel effectiveness from awareness to enquiry.
4. Sales support platform development
- Support the development and maintenance of a Sales Support Platform, including case studies, proposals, and pitch decks
- Organise sales materials to ensure consistency, accessibility, and quality
- Assist in preparing client-facing materials and proposal documentation.
What you bring
- Final-year student or recent graduate in Business, Marketing, Economics, Data, or related fields
- Comfortable working with tools, spreadsheets, and dashboards
- Curious about how marketing, sales, and data connect
- Detail-oriented, organised, and proactive
- Enjoys building systems that make life easier for others
Nice to have
- Experience with HubSpot, CRM tools, or email marketing
- Basic SEO, Google Analytics, or website knowledge
- Familiarity with Notion, Slides, or proposal decks
- Interest in consulting, B2B sales, or growth strategy
What you will gain
- Real experience with CRM, automation, and inbound growth
- A behind-the-scenes view of how consulting sales actually works
- Exposure to senior consultants and real client proposals
- Skills that transfer to marketing, sales, growth, or consulting roles
